Make Social Media Work Better for Your Business
Look back at the past twenty posts. How many were actually responded to and not just liked? Only two or three out of all these brands. The difference is the entire point of social media optimization (SMO), and it’s why so many teams post more and increase social media engagement less. SMO is not posting. SMO is looking at your current efforts and making improvements where needed. In the year 2026, this is important for one reason only: there is too much content out there, and the platforms themselves are rewarding content which is saved, shared and discussed by users. Profile First, Then the Posts The first impression that a new visitor gets about you is within a few seconds. Go through your profile as someone else would. Does your bio state what you do and who it is meant for? Is your link to a website which is accessible when viewed on mobile? Are the posts you have pinned your best work or something from two years back? The businesses in cities like Jaipur, Ahmedabad, Chenna...